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By Robert Craven. Published on 2nd April 2012
The world is full of independent firms that deliver some form of service to their clients. And many of these ‘service deliverers’ offer some form of expertise, some form of professionalism. They are ‘professional service firms’.
By Robert Craven. Published on 26th March 2012
I spend most of my time working with service firms. Either I am their customer or I am their supplier, helping them to grow their sales and profits. They provide services for other people: digital marketing campaigns, logo design, end of year accounts and management information, time management techniques, coaching around objective-setting, social media expertise, strategy workshops, and homeopathic treatments.
By Robert Craven. Published on 20th February 2012
You’re a management consultant, trainer, coach, creative, financial, or employment professional, homeopath, architect, accountant, solicitor, surveyor. The list goes on – you sell a service and it is probably a ‘professional service’… you sell some kind of expertise.
By Robert Craven. Published on 6th February 2012
There is a group of professional service firms (PSFs) that grow nine times faster than the average. They are 50% more profitable than the average. So, what’s going on?
By Robert Craven. Published on 19th December 2011
A recent survey by Bain & Co reported that 80% of companies believed that they delivered a ‘superior experience’. So, most companies assume that they are consistently giving customers what they want. Usually, in fact almost always, they are kidding themselves.