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By Robert Craven. Published on 19th December 2011
A recent survey by Bain & Co reported that 80% of companies believed that they delivered a ‘superior experience’. So, most companies assume that they are consistently giving customers what they want. Usually, in fact almost always, they are kidding themselves.
By Robert Craven. Published on 5th December 2011
I have long been a fan of creating different service qualities for different client groups; different service packages at different price points for differing client needs and pockets. Gold/Silver/Bronze can in fact be expanded into Platinum/Gold/Silver/Bronze/Paper product classes where ‘platinum’ is uber-expensive and ‘paper’ is free (See Expensive is the New Free)
By Robert Craven. Published on 22nd November 2011
In research, growing businesses say that market conditions would have the greatest impact on inhibiting their growth. It does not surprise me that businesses cite market conditions as the key influencer of growth but this does blur some of the key issues around the subject of growth.
By Robert Craven. Published on 8th November 2011
The Business Link is on its last legs.
I have argued for and against the service and I believe that there is still a relative lack of interest in the subject (The Truth Is No-one Seems To Care About BL). Meanwhile we hear the cries of woe from the current BL staff.
By Dan Brady. Published on 5th November 2011
We usually advise our clients to use Gmail, rather than Hotmail, as it’s better at spam detection and, well, much more. However, for those of you who want to set up Hotmail on an iPhone – here’s a great little walkthrough: