Advice

Free advice and tips from top business authors and business owners - dive in!

  • How to choose the right price for your product or service

    By . Published on 8th September 2010

    One of the most difficult, yet important, issues you must decide as an entrepreneur is how much to charge for your product or service. While there is no one single right way to determine your pricing strategy, here are some important points to bear in mind.
    Your price sends out strong messages to your customers and affects the way they view the quality of your product or service.

  • No USP, No Deal!

    By . Published on 1st September 2010

    So, you’ve got a great service to offer and you’re really good at what you do, but where have all the clients gone?  You’ve paid out good money to place advertisements in a wide range of publications and maybe handed out some flyers or stuck notices up in your local supermarkets, but nothing seems to be hitting the mark.  With so many people coming face to face with your marketing efforts, how come you’re not getting a better response?
    One of the biggest mistakes that many professional service business owners make in terms of marketing is working on the assumption that the wider they cast their nets, the more clients they will get in through the door.  Their scattergun attempts to get the word out, however, cost them dearly in a financial sense, but worse still, fail to get results…and for two very good reasons.

  • Improve your time management skills

    By . Published on 27th August 2010

    Time. Let’s face it there is never enough of it – especially when you have a business to run.  It seems the whole world is moving at breakneck speed and still there are not enough hours in the day to get everything done that you NEED to.  If this sounds all too familiar then you might find this post of interest.  Below are various tips and ways of working that I have come up with to fine tune my time management skills.

    Make lists

  • Growing in the recession

    By . Published on 25th August 2010

    Running a successful business in a recession requires an appreciation of two distinct roles, managing the day to day operations and building for the future. Every business person needs to know the importance of both ‘hats’- and when they are wearing each one.
    Some companies do well, both in good times and bad. They not only withstand the onslaught of economic recession, but they emerge stronger and fitter. Unsurprisingly, they also make the right choices when economies are growing.
    How do they do it?

  • Stop, collaborate and listen!

    By . Published on 19th August 2010

    Recently I spent an extraordinary one-to-one mentoring session with one of my clients. Our discussion inspired me to consider how people join forces to get things done – and what can be the downside of avoiding this opportunity.
    My client (let’s call her Miss ABC) is one of the most creative, encouraging and thought provoking educators that I have had the pleasure to work with. She is currently a supply teacher at an inner-city school and her insight into the dynamics between teaching staff at the school is both fascinating and disheartening.

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