Advice

Free advice and tips from top business authors and business owners - dive in!

  • Six steps to selling more through e-commerce copywriting

    By . Published on 21st October 2011

    Good copywriting can make a huge difference in e-commerce sales. This infographic from KISSmetrics details six steps to improve your e-commerce copywriting.

    It’s not uncommon to see copywriting increase search traffic by 50% and conversion rates by 30%.

  • Find all the large files on a mac’s hard drive

    By . Published on 12th October 2011

    If you’re an Apple mac owner and you want to know what’s hogging all your disk space (like I did recently!), then there are a couple of free tools that make this process nice and easy.

    To find all the large files on your mac, you can download Disk InventoryX, a free and easy-to-use tool that scans your hard drive, and presents you with a graphical depiction of its contents.

  • How to delete photos from an iPhone

    By . Published on 10th October 2011

    Deleting photos from iPhones isn’t as obvious as it perhaps should be. It’s pretty easy once you know how. Here’s a quick run through the method, for PC, then Mac.
    Mac users – deleting iPhone photos

  • Know me, know my business – I am not an SME!

    By . Published on 10th October 2011

    All businesses chasing my money have still got to learn that the customer is king. Here Robert Craven presents the needs of the typical growing business ‘turning over a couple of million’. All you have to do is implement a strategy to satisfy them.
    I am typical of a breed of business with specific needs and wants – employing 10 or so people and turning over a couple of million pounds. What I call a fast-growing company.

  • Beware of company identity fraud

    By . Published on 4th October 2011

    A recent crime prevention campaign run by the Metropolitan Police, working together with Companies House, has highlighted the threat of ‘company hijacking’. Principally affecting small and medium-sized businesses, the loss to industry caused by this type of fraud is estimated to be more than £50million per year.
    The fraudster files forms at Companies House notifying the appointment of a fictitious new director and a new registered office for a legitimate company. The Registrar of Companies, who cannot check that all these documents are genuine and is not obliged to by law, registers them. The fraudster then uses the company’s credit rating to obtain high-value goods and services.