Advice:Without a goal it’s difficult to score

By , published on 28th June 2011

Janette Whitney of award winning Business Consultants Janette Whitney & Associates comments on the power of goal setting.

‘I want to be as famous as Persil Automatic,’ said Victoria Beckham.

‘Nearly all rich and powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich and powerful. Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.

Have you noticed how the cleverest people at school are not those that make it in life?

What you learn at school are facts; your job at school is to accumulate and remember facts. The more you can remember, the better you do. Those who fail at school are not interested in facts; or maybe the facts are not put to them in a way they find interesting. Some people simply don’t have a great faculty for memory. It doesn’t mean that they are stupid. It means their imagination hasn’t been fired up by academic tuition.

People who are conventionally clever get jobs on their qualifications (the past); not on their desire to succeed (the future).

Very simply, they are overtaken by those who continually strive to be better than they are.

What is interesting about Victoria’s quote is that she didn’t compare herself with George Michael or Mariah Carey; rather she saw the fame of Persil Automatic as her yardstick. Laugh at it as you may, it’s this highly original imagination that got her where she is today. As a teenager, Beckham’s ambition was not just to be better than her mates or even be a famous singer, but to become a world brand. She not only dreamt about it, but wanted it enough to go about getting it. That in itself makes her different from most of us.

As long as the goal is there, there is no limit to anyone’s achievement.’

The above extract from ‘It’s not how good you are, it’s how good you want to be’

By Paul Arden, sums up the need for a target, a goal – whether it’s personal or business related.

If you need help with your goal setting or how to achieve your goals, then call me at Janette Whitney & Associates on 01403 733671 for professional, impartial advice.

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Janette Whitney

About Janette Whitney

Janette Whitney is an award-winning business consultant, media columnist and award-winning business author. She specialises in business growth strategies and finance and formed her consultancy business after a highly successful career in banking. Janette’s expertise has won her both national and regional awards which include ‘Consultant of the year’ and ‘Business Book of the Year’ award (as co-author of ‘The Essential Business Guide’).

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