Janette Whitney's profile

Janette Whitney

About Janette Whitney

Janette Whitney is an award-winning business consultant, media columnist and award-winning business author. She specialises in business growth strategies and finance and formed her consultancy business after a highly successful career in banking. Janette’s expertise has won her both national and regional awards which include ‘Consultant of the year’ and ‘Business Book of the Year’ award (as co-author of ‘The Essential Business Guide’).

Posts by Janette Whitney

  • How to convert more leads into sales

    Published on 20th October 2010

    One of the biggest sales and marketing problems businesses can face is getting people who seem interested in buying something to actually take the plunge and hand over their money.

    Because let’s be honest, it’s actually pretty easy to attract attention to your business and meet prospective customers these days. The internet has made it simple to give your business a marketing presence (your website) and drive people to it (online advertising and search engine optimisation).

  • Marketing in a recession: tips to survive

    Published on 6th October 2010

    Managing marketing appropriately for the market conditions is essential if a business is to weather these difficult times. With customers watching what they spend, businesses need to keep them engaged and ensure their company’s messages are being well received.

  • Survival of the fittest – not the thinnest!

    Published on 22nd September 2010

    As we start the economic recovery period, the spate of company closures and redundancies are testimony to how difficult the economic conditions have been and still continue to be for some.

    To survive the hard times the cost base is the obvious place to start and there’s nothing wrong with the desire to be lean, but what do you do when there is no more fat to trim? Well, it’s the job of the sales force then to shore up the other side of the business.

  • How to choose the right price for your product or service

    Published on 8th September 2010

    One of the most difficult, yet important, issues you must decide as an entrepreneur is how much to charge for your product or service. While there is no one single right way to determine your pricing strategy, here are some important points to bear in mind.
    Your price sends out strong messages to your customers and affects the way they view the quality of your product or service.

  • Growing in the recession

    Published on 25th August 2010

    Running a successful business in a recession requires an appreciation of two distinct roles, managing the day to day operations and building for the future. Every business person needs to know the importance of both ‘hats’- and when they are wearing each one.
    Some companies do well, both in good times and bad. They not only withstand the onslaught of economic recession, but they emerge stronger and fitter. Unsurprisingly, they also make the right choices when economies are growing.
    How do they do it?