About Janette Whitney

Janette Whitney is an award-winning business consultant, media columnist and award-winning business author. She specialises in business growth strategies and finance and formed her consultancy business after a highly successful career in banking. Janette’s expertise has won her both national and regional awards which include ‘Consultant of the year’ and ‘Business Book of the Year’ award (as co-author of ‘The Essential Business Guide’).

• Website
• Twitter

Posts by Janette Whitney

• How to convert more leads into sales

  Published on 20th October 2010

  One of the biggest sales and marketing problems businesses can face is getting people who seem interested in buying something to actually take the plunge and hand over their money. The key then to a successful business is not just one which attracts prospects, but one which has fail-safe systems to convert them into revenue.

• Marketing in a recession: tips to survive

  Published on 6th October 2010

  Managing marketing appropriately for the market conditions is essential if a business is to weather these difficult times. With customers watching what they spend, businesses need to keep them engaged and ensure their company’s messages are being well received.

• Survival of the fittest – not the thinnest!

  Published on 22nd September 2010

  Over half the people now involved in sales have never experienced a recession. This means they risk doing exactly the wrong things in their efforts to bring in the business. Here are some key pointers to get the best out of your sales team.

• How to choose the right price for your product or service

  Published on 8th September 2010

  One of the most difficult, yet important, issues you must decide as an entrepreneur is how much to charge for your product or service. While there is no one single right way to determine your pricing strategy, here are some important points to bear in mind.

• Growing in the recession

  Published on 25th August 2010

  Running a successful business in a recession requires an appreciation of two distinct roles, managing the day to day operations and building for the future. Every business person needs to know the importance of both ‘hats’- and when they are wearing each one.