Rob Brown's profile

Rob Brown

About Rob Brown

Rob Brown is one of the UK's leading authorities on business networking and referrals. He is an inspirational conference speaker and author of over 40 publications, including Amazon best-seller How To Build Your Reputation and the free ebook: 'The 13 Commandments of Turning Relationships Into Profits'

Posts by Rob Brown

  • The secret of effective business cards (part 4)

    Published on 2nd March 2011

    The last in this four-part series on the secrets of effective business cards. Your business card is all that’s left of you when you say goodbye to someone at a networking. It needs to create some kind of an impact. It has to make people remember you, and want to call or connect you. Does yours?
    1. Spread the word. Depending on your role and your image, how might your business grow if you can give out four or five cards a day for the next 12 months? From putting them in envelopes with payments and letters, to leaving them on tables with tips, to addressing the receptionist when you arrive for meetings and appointments to chance meetings on lanes, trains and waiting in line, there are many opportunities to share your message without being too ‘salesy’. Of course, ramming it down people’s throats is a ‘no no’. Good conversationalists find many openings to share business cards. If they can’t use you, they may know someone that does.

  • The secret of effective business cards (part 3)

    Published on 28th February 2011

    If you’re in business, you need a business card. There is no better and faster way to share your message and your contact details with a prospect or contact, hopefully encouraging a connection as you do.
    One of the most common ways of sharing cards is through networking. Networking is simply word-of-mouth marketing, and is probably the purest low cost/no cost way to promote your business. ‘The strategy for survival is visibility,’ as legendary networker Will Kintish told me. And the joy of networking is that you can do it anytime, anyplace, anywhere! From shopping and walking the dog to queuing for planes, trains and automobiles, you’ll always come across someone to talk to. And while they might not be your next best client, their colleague, friend, brother, sister, even mother or father might be.

  • The secret of effective business cards (part 2)

    Published on 18th February 2011

    Part 2 of this article series share another five tips. To see more read on ..
    5. Share useful information. One friend, Rod Sloane, has a business card with 12 strong tips on how to attract profitable new clients. Although I have his contact details in my database, and know what Rod does, I’m still reluctant to throw it away, and his card has sat on my computer for the last 12 months!

  • The secret of effective business cards (part 1)

    Published on 14th February 2011

    Whether you run your own empire and do your marketing on a shoestring, or you work for a large corporate outfit with money to burn on marketing, your business card is a key marketing tool in your business developing toolbox if you use it right.
    Traditionally, people in business for themselves have had more to lose from business card blues. It’s no good being brilliant and remaining the best kept secret in the world. You’ve got to tell people. And networking is a terrific way to do this IF YOUR BUSINESS CARD BACKS YOU UP!

  • Working a room – the ultimate networking guide

    Published on 28th January 2011

    Think about everyone you’ve ever met. All right, you can’t, there’s too many. But if you did, you’d see that you either came across them for the first time in a face to face situation, over the phone, on the internet (email), through some hard copy correspondence or by reputation (you read or heard about them). Of these, business networking (face to face) can often be the best way to connect. But…
    But whether you’re confident or shy, networking can be a daunting prospect. There is so much that can be said on networking, but if you want the most important stuff – here it is! Never has so much key information been crammed into one article!

  • How to set your networking goals

    Published on 7th January 2011

    If your networking lacks purpose, then you’ll find yourself at the wrong events, talking to the wrong people and having the wrong conversations. If that’s you, then it’s your fault! This article, and the three part series on The Networking Strategy ‘Trinity’ will help you define and execute a formidable networking plan that will ensure you maximise your valuable time and resources... Here is the first article in that series if you’ve not yet read it: The Networking Strategy ‘Trinity’ Pt 1. Strong networking goals are set after you’ve defined your strategy. There are two types:
    1.  Strategic goals. These are aligned to your strategy and are clearly defined statements of intent such as:

  • Using formulas for your elevator speech

    Published on 17th December 2010

    One of the two most common questions people will ask you in any social or business situations is ‘what do you do?’ It stumps most people. For some reason people struggle to sum up nicely what they actually do for a living. You’re good at telling people who you are, because that’s simply the job title on your business card. Here are some examples…

  • The Secrets To Setting Strong Goals

    Published on 16th August 2010

    The jury is back in! Goals work! There is no doubt now that all of the world’s most successful people set priorities, objectives and deadlines of all kinds, and call them goals.

    There are many facets to setting and achieving your goals, and any strong mentoring or development programme will make these a focal point of your activities and conversations. There are seven crucial things to remember if you want your goals to really work for you.