Robert Craven's profile

Robert Craven

About Robert Craven

Robert Craven shows MDs and owners how to grow their sales and profits and focuses on how to do this in recessionary times. His latest book is the runaway success “Beating the Credit Crunch – survive and thrive in the current recession” He is a keynote speaker and the author of business best-seller ‘Kick-Start Your Business’ (foreword by Sir Richard Branson) and runs The Directors’ Centre, helping growing businesses to grow. For further information, contact Robert Craven on 01225 851044 [email protected]

Posts by Robert Craven

  • How to manage your way through [out of] a crisis

    Published on 24th October 2011

    This recession has seen plenty of casualties; there’s no doubt about that. In hindsight there should have been no surprises when we saw estate agents and conveyancing lawyers taking the hits. But they have not been alone in their pain.
    Here is another true story – one that could have ended up in the insolvency and bankruptcy courts… but didn’t!
    A recent client, a distributor of a particular health product, felt the tide turning. Along with the general angst that accompanied the recession the specific problem was that their key distributor cancelled their major income stream. The business was about to die. Or so it seemed.

  • Know me, know my business – I am not an SME!

    Published on 10th October 2011

    All businesses chasing my money have still got to learn that the customer is king. Here Robert Craven presents the needs of the typical growing business ‘turning over a couple of million’. All you have to do is implement a strategy to satisfy them.
    I am typical of a breed of business with specific needs and wants – employing 10 or so people and turning over a couple of million pounds. What I call a fast-growing company.

  • How high achievers actually get results

    Published on 26th September 2011

    The problem many businesses have is not so much about plans and planning as it is about just making stuff happen. The planning bit just makes it more likely that the right things will happen.
    All the preoccupation with ‘The Business Plan’ is pretty much a waste of time if it doesn’t actually get followed through.  And that is normally the case!

  • How to find niches and opportunities to fight the post-recession blues

    Published on 12th September 2011

    Robert Craven offers a checklist to find niches and opportunities post-recession:

  • How to ask for business

    Published on 29th August 2011

    Good sales people, people that love selling and build solid relationships with a base of faithful clients, are worth their weight in gold.
    Many of us are nervous about asking for business but the truth is that if we don’t ask then it will go to someone else. It’s often the reputation that pushy sales people have that puts the whole process in a bad light. Nobody likes in-your-face selling, especially if it’s unsolicited.

  • The number one reason for business failure is…

    Published on 15th August 2011

    Business failures and new business start-ups are favourite Government statistics.
    Looking at the research, one of the key findings is that only one in five (19%) of those businesses starting-up will survive to their fifth birthday (Warwick Business School). Also, wise and experienced 50 to 55-year-olds stand a better chance of producing surviving businesses than the young, thrusting, would-be entrepreneurs in their early 20s. On reflection, the statistic makes sense.

  • No more ‘To Do’ lists

    Published on 1st August 2011

    In a desperate attempt to keep control of my life I have now adopted a ‘Don’t Do’ List policy. It should be easier to stick to the ‘Don’t Do’ list but actually it is still pretty tricky.

    So, in no particular order…

  • How to nurture performance

    Published on 18th July 2011

    Senior managers and trainers tend to select individuals with talent and potential, and attempt to transform them into effective managers and leaders for the future. Robert Craven takes a leaf out of Pygmalion, to demonstrate the dos and don’ts of management development.

    Pygmalion, in Roman mythology, was a sculptor and a king of Cyprus. He hated women and resolved never to marry. He worked for many months on a statue of a beautiful woman and fell madly in love with it. Heartbroken, because the statue remained lifeless and could not respond to his caresses, Pygmalion prayed to Venus (Aphrodite), goddess of love, to send him a maiden like his statue. The goddess answered his prayer by endowing the statue with life. The maiden, whom Pygmalion called Galatea, returned his love and bore him a son, Paphos.

  • How to transform your business and your marketing

    Published on 4th July 2011

    Robert Craven is one of the UK’s leading marketing specialists and entrepreneur gurus, and author of Bright Marketing – Why Should People Bother to Buy From You? He explains how, with a few simple steps, you can improve your marketing to transform your workplace, people and profit margin.
    Effective marketing can see your business get ahead of its competition and reach its full potential, but many businesses still struggle to stand out. Firstly, let’s be specific about the main reasons why marketing fails in your business. The list is simple:

  • How to break through the elusive magic million barrier

    Published on 20th June 2011

    What do the successful do differently from the rest? The Directors’ Centre Magic Million Survey compares and contrasts the attributes, traits and characteristics of successful entrepreneurs with their less successful counterparts to find out just that.
    The study asked what successful (and aspiring) owner-managers/directors of growing businesses think is required to break through the MM (Magic Million) barriers: namely a £1m turnover and taking £1m out of the business.